Becoming a jewelry designer
I'm Charu
A degree in business and a top finance job in India taught me a painful truth—money isn’t everything. But joy is. I was miserable despite “having it all.” The creativity I’d known since childhood was buried under a career that didn’t nourish my soul or honor my gifts. Searching for a way out, I took a leap of curiosity and joined a weekend jewelry design program. That was the moment I realized how joyous life can be when you honor your gifts. This powerful realization led me to say goodbye to a thriving career in finance and yes to pursuing a degree in jewelry design at FIT in New York.
The odds were stacked against me—leaving a successful career, starting from scratch, moving continents, and investing everything I had into this calling without any guarantee of success. Starting with nothing but a dream, I built a career over the next 14 years, working with iconic names like Christian Siriano, Ralph Lauren, and Jenny Packham. Working alongside some of the most talented people shaped my eye for detail, my love for color, and my appreciation for the finer things in life.
Listening to that inner voice back in 2009 was my greatest act of courage—the first time I truly heard my inner calling.
This has been my training in revealing beauty.
But there’s more to this story.
Then came 2020…
The Birth Of Amuleto
A Divine Collaboration
In 2020, my personal world shattered. The isolation of the pandemic, combined with the end of my marriage, brought me to the darkest period of my life. I had spent so much energy fixing the marriage that I had no idea who I was without it. This decoupling plunged me into a period so dark that I turned suicidal. Exasperated with life as I gave in to the dark impulses, I had my first mystical experience with my higher self. In that moment of deep distress, I was given the message “this is not the end”. This was the second significant time I heard that calling. I asked it to show me the way forward.
Shortly after, I was introduced to Dr. Joe Dispenza’s work. Desperate to find a meaning for existence and my suffering, I dived into the world of meditation, transformation, quantum physics. Meditating in that really painful time was the most difficult thing I have done. But I realize now that when all other doors are closed to you, the doors to the divine are open and you can finally enter without distraction. I did and have since had several life transforming mystical experiences with The Divine. From suicidal to transcendent, I embraced life again, and it rewarded me with love, meaning, and a divine dream.
My meditative journey of last 4 years has enabled me to tune in to my intuition deeper, access the sacred geometry of our universe and most of all, to be able to co-create with the Divine. I bring this awakening to you now with my fine jewelry line, Amuleto with the intention to
Let the Divine awaken in You.
